They ultimately focused on the domain extension .WS – which belongs to the tiny island nation of Samoa, deep in the South Pacific. “We thought that the abbreviation .WS could be successfully marketed worldwide as the ‘WebSite’ top-level domain,” said Mike. “There were a small handful of other viable options, but through resolve and perseverance, we found that some countries were already using their domain locally, and not interested in becoming an ‘open’ or ‘global’ registry. With a population of less than 200,000 people, Samoa had yet to utilize their domain on a massive scale. And, none of the other countries’ domains compared to the potential branding power of .WS to signify ‘WebSite’. After all,” Mike happily exclaimed, “everyone in the free world knows what a web site is!”